St. Johns County Content Marketing for a Growing Field
The count of research-heavy businesses in St. Johns County rose 42.6% in five years. Our work on content marketing in St. Johns County: blog posts built on real customer questions, service pages that explain what you offer and local landing pages for the places you serve, each checked for accuracy before it goes live.
How the score breaks down
The Material and the Readers in St. Johns County
Local Content Opportunity Index
82.9/ 100
Ranks 49 of 1,822 counties above 20,000 residents, 38 of the 400 markets here. A higher score marks more to write about and more research-minded buyers. Method
Our Local Content Opportunity Index (LCOI) gives each county a score out of 100 on how much material a business can draw on plus how many of its buyers do homework first. The seven research-heavy categories, the number of towns, business growth, income and permits go into it. St. Johns County scores 82.9, among the highest-scoring markets in the country.
What shapes the result most is a research-heavy field that grew 42.6% since 2017, followed by 31.5% growth in employer locations. Every tile below sets one number against the other counties we rank. We start from these numbers for content marketing services for St. Johns County businesses.
- How the research-heavy count moved, 2017 to 2022 +42.6% Ahead of 98% of counties
- Net new employer locations, 2017 to 2022 +1,985 Higher than 99% of counties
- 2025 housing permits per 10,000 people 147.9 Ahead of 98% of counties
- Locations in seven research categories, per 10,000 41.2 Above 95% of counties
- Research-heavy locations run by fewer than five 77.1% Higher than 93% of counties
- Places above 2,500 residents 2 Behind 58% of counties
- Income at the county median (2023 est.) $106,281 Above 96% of counties
- Headcount movement since 2020 +17.1% Above 99% of counties
A percentile is the share of the 1,822 ranked counties that score lower than St. Johns County. Inputs: Census population estimates, County Business Patterns (2017, 2022), SAIPE income estimates, Building Permits Survey.
The writing brief
The Brief for St. Johns County Content Strategy
St. Johns County's research-heavy field expanded 42.6% between 2017 and 2022 (394 net new locations), ahead of 98% of counties. A growing field gives buyers more choices, and content is how one business explains why it is the right one.
Beyond that, two details matter. Employer locations grew 31.5% since 2017, above 99% of counties. Building is brisk, 147.9 permits per 10,000 residents, higher than in 98% of counties. The first pieces should explain what sets one provider apart from the many new ones.
St. Johns County has 320,110 residents, 227th among 3,143 counties. 8,295 employer locations, 259.1 for every 1,000 people, supply 77,518 jobs, and household income at the median is $106,281. One more group is easy to miss: 297,734 residents, 93% of the county, live outside any named place and tend to search by road or neighborhood, not by town.
New construction
Home Permits in St. Johns County Are Down From a 2021 Peak of 8,390
Each bar is housing units permitted each year. Source: Census Building Permits Survey, with a same-months comparison for 2026. Permits show plans, not completed homes.
After peaking at 8,390 units in 2021, approvals eased to 4,735 in 2025. Through the first eight months of 2026, 2,362 units were approved against 3,669 a year earlier, down 35.6%.
Among trades tied to housing, real estate agents and brokers are the densest here at 6.0x the typical county. Each new household has to choose among them, and plain explanations of what listing agents do, how schools and commutes compare and how to read a market report are what that household is looking for.
Who shares the readers
The Research-Heavy Field in St. Johns County, Category by Category
1,318 employer locations sorted by density next to the median county. The last column counts teams with fewer than five staff, the ones with the least time to spare.
Each bar shows locations per 10,000 residents relative to the median county; the tick marks 1.0x. Source: County Business Patterns, 2017 to 2022, which says nothing about web activity. How we count
Real estate agents and brokers are the most numerous per resident in St. Johns County: 475 locations, 6.0 times the typical county's density, up 79.9% since 2017. People choosing among them are trying to learn how to read a market report, what listing agents do and how schools and commutes compare. It grew faster than any other category too. Next in density: physicians offices at 2.1x.
Real estate agents and brokers have the most one-room operations, 445 of 475. In all seven categories together, 77.1% of locations have fewer than five employees.
Population by place
St. Johns County Place by Place
The largest places in St. Johns County: 2 places above 2,500, 1 above 10,000.
| # | Community | 2023 population | Part of the county | Compared with the biggest |
|---|---|---|---|---|
| 1 | St. Augustine | 15,596 | 5% | 100% |
| 2 | St. Augustine Beach | 6,779 | 2% | 43% |
| 3 | Marineland (part) | 1 | 0% | 0% |
Residents are Census estimates. Cities, towns and census-designated places all count; a city shared with another county appears with its St. Johns County residents only.
7% of residents live in the top three places; the other 93% are spread across smaller towns and unincorporated areas.
Test the math
Is It Worth the Fee? Content Marketing Services for St. Johns County Businesses
The fee on a plan is plain; what it has to earn is the question. Enter what one St. Johns County customer is worth to you, your margin and how many leads you close.
Comparable places
Comparable Counties for St. Johns County
The six counties most like St. Johns County out of 400 markets, measured the same way. Useful context for content marketing in St. Johns County.
| Similar county | Index score | Residents | Sizeable places | Median household income | Business locations added since 2017 |
|---|---|---|---|---|---|
| St. Johns County, FL (you are here) | 82.9 | 320,110 | 2 | $106,281 | +1,985 |
| Comal County, TX | 81.6 | 193,928 | 3 | $99,871 | +1,089 |
| Forsyth County, GA | 77.1 | 272,887 | 1 | $136,347 | +1,316 |
| Ada County, ID | 90.5 | 524,673 | 6 | $90,513 | +3,057 |
| Washington County, UT | 87.1 | 202,452 | 6 | $78,094 | +1,925 |
| Kootenai County, ID | 83.8 | 185,010 | 5 | $75,235 | +1,159 |
| Cherokee County, GA | 81.0 | 286,602 | 4 | $104,220 | +926 |
Six nearest of our 400 markets by closeness on six traits: size, income, score, towns, growth and research density. Same sources as above.
Comal County, TX resembles St. Johns County most closely (81.6 on the index to 82.9, 3 towns of 2,500+ to 2); Cherokee County, GA is the outlier of the group at 81.0. Similar numbers do not mean comparable results.
Plans
St. Johns County Content Marketing Plans and Prices
You get content through the Organic Growth plans, and the plans scale the monthly volume. No setup fee and no contract. Ask our CEO which level makes sense.
Common questions
Blog and Website Content in St. Johns County: Questions Answered
How much does St. Johns County content marketing cost?
Content comes inside the Organic Growth plans: Silver is $1,495 a month for 4 Strategic Content Assets, Gold is $2,495 for 8 and Platinum is $3,495 for 12. Nothing has a setup fee or a contract. With 1,318 research-heavy locations in St. Johns County, the calculator above is where to test whether a plan's fee makes sense for you.
Should content for St. Johns County speak to people who have just moved in?
St. Johns County permitted 147.9 homes per 10,000 residents in 2025, ahead of 98% of counties, and the population has changed +17.1% since 2020. Enough new households arrive that a share of the writing should answer first-month questions: who to call and how things work here.
Where in St. Johns County should the first local pages go?
Follow the population: St. Augustine (15,596, 5% of the county), St. Augustine Beach (6,779) and Marineland (1) come first. Smaller places follow, with room to jump the line for a town you already serve. Across 2 places of 2,500 or more, a three-service grid comes to 6 pages.
Which research-heavy trade is busiest in St. Johns County?
Real estate agents and brokers, with 475 locations at 6.0x the typical county's density, up 79.9% since 2017. Physicians offices are next at 2.1x. Customers of real estate agents and brokers typically want to understand how offers and counteroffers work, what listing agents do and how schools and commutes compare, which is where a first batch of pieces belongs.
Is Comal County, TX a fair comparison for St. Johns County?
On the index Comal County, TX scores 81.6 against 82.9 for St. Johns County; incomes are $99,871 there and $106,281 here, and it has 3 towns of 2,500 or more to 2 here. A similar profile suggests a similar kind of plan, not similar results.
What should I send before writing starts in St. Johns County?
Information about your business, your services and your customers, as we write from what you tell us and review everything for accuracy and quality before it goes live. Tell us which of the 2 places above 2,500 residents you actually serve.
Does business growth change what to write in St. Johns County?
Employer locations went from 6,310 in 2017 to 8,295 in 2022, up 31.5% and ahead of 99% of counties. Newer businesses start with little published, so explainers and comparisons have room.
How much would a year of writing cover in St. Johns County?
Twelve months bring 48 assets on Silver, 96 on Gold and 144 on Platinum, written one at a time. With 2 places above 2,500 residents, the topics are services and neighborhoods more than towns.
Does a score of 82.9 mean results for a St. Johns County business?
No. 82.9 places St. Johns County among the highest-scoring markets in the country, and that only describes how much material and how many careful buyers there are. A plan commits you to monthly volume, with nothing locked in, with no setup fee and no contract.
Around St. Johns County
Next Door to St. Johns County
Markets within reach of St. Johns County, listed with their scores.
- Putnam County, FL, 29 miles from St. Johns County, 75,955 residents, scoring 25.0
- Clay County, FL (29 miles away; 232,439 people; LCOI 68.4)
- Flagler County, FL: 131,439 residents, 30 miles out, LCOI 70.7
- Duval County, FL: 1,030,822 residents, 34 miles out, LCOI 71.6
Contact Us
Start the Conversation About St. Johns County Content Strategy
Tell us what you do and where in St. Johns County your customers are, and we will map a content plan to it. Reach us at 610-825-4363 or hello@getphound.com to book time with our CEO.