Be the Explainer First: Content Marketing in Clay County, FL
Clay County, FL added 485 employer locations between 2017 and 2022. Our work on content marketing services for Clay County, FL businesses: blog posts built on real customer questions, pages that say plainly what you do and landing pages for each town you work in, all in plain words. The figures that follow lay out the material in this market and the readers it would reach.
Index and inputs
Clay County, FL's Local Content Opportunity Score, Explained
Local Content Opportunity Index
68.4/ 100
Lands 306 of 1,822 counties of 20,000+ people, 208 of the 400 markets here. Higher means more material and more readers who check first. How it is scored
LCOI, our content index, scores every county from 0 to 100 on how much material a business can draw on and how many research-minded readers it would reach. Seven categories whose buyers read first, towns, business growth, income and new-home permits go into it. Clay County, FL scores 68.4, well above the middle of the pack.
The score leans on 12.5% growth in employer locations and on 91% of residents outside any town. Each tile that follows compares one figure with all ranked counties. That is the starting point for local content for Clay County, FL businesses.
- New business locations, every industry, 2017 to 2022 +485 Ahead of 88% of counties
- Headcount movement since 2020 +6.5% Ahead of 91% of counties
- Share beyond every town boundary 91% Ahead of 97% of counties
- Research-heavy locations per 10,000 residents 26.3 Higher than 71% of counties
- Change in research-heavy locations, 2017 to 2022 +7.4% Above 65% of counties
- Research-heavy locations under 5 staff 67.6% Above 62% of counties
- Towns over 2,500 people 2 Lower than 58% of counties
- What the middle household earns (2023 est.) $82,249 Above 82% of counties
A percentile is the share of the 1,822 ranked counties scoring below Clay County. Sources: population estimates from the Census Bureau, the 2017 and 2022 County Business Patterns, SAIPE income estimates, Building Permits Survey.
Population by place
Residents by Place in Clay County, FL
The largest places in Clay County, FL: 2 places clear 2,500 residents, 1 of them past 10,000.
| Rank | Town or city | People, 2023 estimate | Slice of the county | Compared with the biggest |
|---|---|---|---|---|
| 1 | Green Cove Springs | 10,130 | 4% | 100% |
| 2 | Orange Park | 9,064 | 4% | 89% |
| 3 | Keystone Heights | 1,536 | 1% | 15% |
| 4 | Penney Farms | 838 | 0% | 8% |
Census Bureau population estimates. A place can be a city, town or census-designated place; a city shared with another county appears with its Clay County residents only.
9% of residents live in the top three places; the other 91% are spread across smaller towns and unincorporated areas.
The writing brief
What to Write About for Clay County, FL Content Strategy
Growth is the story in Clay County, FL: 12.5% more employer locations since 2017, 485 net new, above 88% of counties. Newcomers arrive with little published, so a local business that explains its trade well starts ahead of those still building their sites.
Two more details shape the plan. 91% of residents live outside any named place, higher than in 97% of counties. The headcount grew 6.5% from the 2020 Census, ahead of 91% of counties. Start with the questions a new business's customers ask first: what it costs, how long it takes and what to expect.
For scale, 232,439 residents make Clay County, FL the 302nd largest of 3,143 counties, with 4,376 employer locations (188.3 per 1,000 residents) providing 45,941 jobs. The median household earns $82,249, more than 88% of counties. 91% of residents (210,871) live outside every named place, so some of what they look for will carry no town name at all.
The competition for readers
Who Else Is Explaining Their Trade in Clay County, FL
Locations across seven categories, 612 in all, ordered by density against the typical county. The last column counts teams with fewer than five staff, who have the least time to spare.
Each bar shows locations per 10,000 residents against the median county; 1.0x is the tick. From County Business Patterns, 2017 to 2022, which says nothing about web activity. Method
Real estate agents and brokers lead the table: 148 locations, 2.6x the median county, up 29.8% since 2017. Their customers go looking for how to read a market report, what a given price range buys and how the closing steps run. Next in density: physicians offices at 1.8x.
The fastest growth is in residential remodelers, up 34% since 2017 to 67 locations, so new names keep appearing there. Only physicians offices and law offices shrank. Real estate agents and brokers have the most one-room operations, 143 of 148. In all seven categories together, 67.6% of locations have fewer than five employees.
Similar counties
Counties That Look Like Clay County, FL to a Content Writer
Clay County, FL's six closest matches among our 400 markets, compared on six traits. A reference for content marketing services for Clay County, FL businesses.
| Comparable market | Index score | Headcount | Towns above 2,500 | Typical household income | Employer-location growth since 2017 |
|---|---|---|---|---|---|
| Clay County, FL (this market) | 68.4 | 232,439 | 2 | $82,249 | +485 |
| Durham County, NC | 70.5 | 336,892 | 2 | $81,413 | +565 |
| Midland County, TX | 74.8 | 177,108 | 2 | $94,375 | +578 |
| Dorchester County, SC | 67.4 | 169,833 | 2 | $78,329 | +423 |
| Chesapeake, VA | 69.3 | 253,886 | 1 | $91,582 | +379 |
| Iredell County, NC | 77.7 | 199,710 | 3 | $84,335 | +558 |
| Minnehaha County, SD | 72.5 | 206,930 | 4 | $73,277 | +489 |
Six nearest of our 400 markets by closeness on six traits: population, income, LCOI, towns, business growth, research density. Same sources as above.
The closest match is Durham County, NC, scoring 70.5 against 68.4 for Clay County, FL, with 2 places above 2,500 residents to 2 here. Minnehaha County, SD is the least alike of the six at 72.5. Treat a match as context, not a forecast.
New construction
Clay County, FL Permits Peaked in 2023: What Cooler Building Means for Content
Bars show housing units approved by permit each year. Source: Census Building Permits Survey, with a same-months comparison for 2026. Permits show plans, not completed homes.
Permits fell from 2,443 units in 2023 to 1,258 in 2025, about 49% lower. Through the first eight months of 2026, 974 units were approved against 842 a year earlier, up 15.7%.
Real estate agents and brokers, at 2.6x the typical county, are the housing-linked trade with the most locations per resident. New residents are working out how the closing steps run, what a given price range buys and how offers and counteroffers work.
Check it against your business
Payback Math: Local Content for Clay County, FL Businesses
The fee on a plan is plain; what it has to earn is the question. Enter what one Clay County, FL customer is worth to you, your margin and your close rate.
Plans
What Clay County, FL Content Marketing Costs
You get content through the Organic Growth plans, and the plans scale the monthly volume. Month to month, no setup fee, no contract. Talk to our CEO about which plan fits.
FAQ
Your Questions on Clay County, FL Content Strategy
How much does a content marketing agency in Clay County, FL cost?
Content comes inside the Organic Growth plans: Silver is $1,495 a month for 4 Strategic Content Assets, Gold is $2,495 for 8 and Platinum is $3,495 for 12. There is no setup fee and no contract. With 612 research-heavy locations in Clay County, FL and 2 places above 2,500, the calculator above is where to test whether a plan's fee makes sense for you.
What does a year of Strategic Content Assets add up to in Clay County, FL?
Twelve months bring 48 assets on Silver, 96 on Gold and 144 on Platinum, written one at a time. With 2 places above 2,500 residents, the topics are services and neighborhoods more than towns.
Which research-heavy trade is busiest in Clay County, FL?
Real estate agents and brokers, with 148 locations at 2.6x the typical county's density, up 29.8% since 2017. Physicians offices are next at 1.8x. Customers of real estate agents and brokers usually want to understand how schools and commutes compare, how offers and counteroffers work and what inspections turn up, which is where a first batch of pieces belongs.
Is Clay County, FL's business growth a reason to publish now?
Employer locations went from 3,891 in 2017 to 4,376 in 2022, up 12.5% and above 88% of counties. Newer businesses start with little published, so explainers and comparisons have room.
What do you need from a Clay County, FL business before the first piece is written?
Information about your business, your services and your customers, since we write from what you tell us and review everything for accuracy and quality before it goes live. Tell us which of the 2 places above 2,500 residents you actually serve.
What about the 91% of Clay County, FL outside named places?
210,871 people, 91% of the county, live outside any named place. Their searches often carry a road, a neighborhood or "near me" instead of a town, so service-area pages should use those words alongside town names.
Should content for Clay County, FL speak to people who have just moved in?
With 54.1 permits per 10,000 residents (higher than in 76% of counties) and a +6.5% population change since 2020, newcomers are a steady audience, so a portion of the writing should help them find local providers.
Which Clay County, FL town should get the first pages?
Follow the population: Green Cove Springs (10,130, 4% of the county), Orange Park (9,064) and Keystone Heights (1,536) come first. Then come the smaller towns, with room to jump the line for a town you already serve. For 2 places above 2,500 residents, the three-service grid is 6 pages.
Can a plan promise leads or page-one results in Clay County, FL?
No. A score of 68.4 puts Clay County, FL well above the middle of the pack, a figure that describes how much material and how many careful buyers there are. A plan commits you to monthly volume, with nothing locked in, with no setup fee and no contract.
Around Clay County
Where Else We Cover Near Clay County
Neighbors of Clay County, FL, listed with their scores.
- Bradford County, FL: 27,858 residents, 18 miles out, LCOI 29.1
- Duval County, FL: 1,030,822 residents, 27 miles out, LCOI 71.6
- Putnam County, FL (28 miles away; 75,955 people; LCOI 25.0)
- St. Johns County, FL: 320,110 residents, 29 miles out, LCOI 82.9
Start a Conversation
Plan Your Clay County, FL Content Marketing With Our CEO
Tell us what you do and which parts of Clay County, FL you cover, and we will show what a month of writing would cover. Phone 610-825-4363 or write to hello@getphound.com to arrange a call with our CEO.