Content Marketing in New Hanover County for People Settling In
New Hanover County permitted 97.6 new homes per 10,000 residents in 2025, and every new household needs local providers. Our work on New Hanover County content marketing: blog posts that answer what buyers ask, one service page for each thing you sell and landing pages for each town you work in, written in plain language.
The numbers
Reading the New Hanover County Numbers
Local Content Opportunity Index
79.2/ 100
Ranks 97 of 1,822 counties with 20,000 or more residents, 73 of the 400 markets here. Higher scores show more material and more research-minded buyers. How it is scored
LCOI, our content index, rates each county on a 0 to 100 scale for the material a business has to cover plus how many of its buyers do homework first. Seven categories whose buyers read first, towns, business growth, income and new-home permits make up the score. New Hanover County scores 79.2, well above the middle of the pack.
The score leans on 97.6 home permits per 10,000 residents and on 46.7 research-heavy locations per 10,000 residents. Each tile that follows compares one figure with all ranked counties. We start from these numbers for content marketing services for New Hanover County businesses.
- Research-heavy locations per 10,000 residents 46.7 Above 97% of counties
- New business locations, every industry, 2017 to 2022 +971 Ahead of 89% of counties
- Homes permitted in 2025 per 10,000 residents 97.6 Above 93% of counties
- Research-heavy field, net change, 2017 to 2022 +14.3% Ahead of 81% of counties
- Research-heavy locations run by fewer than five 66.4% Near the middle of counties
- Towns over 2,500 people 2 Below 58% of counties
- Income at the county median (2023 est.) $79,106 Higher than 77% of counties
- Residents gained or lost since 2020 +5.8% Ahead of 89% of counties
Each percentile is the share of the 1,822 ranked counties that score lower than New Hanover County. Sources: Census population estimates, the 2017 and 2022 County Business Patterns, SAIPE income, Building Permits Survey.
Brief for this market
What Content That Answers Questions in New Hanover County Should Start With
Housing is going up quickly in New Hanover County. The 2025 permit count works out to 97.6 homes for every 10,000 residents, above 93% of counties, which keeps bringing in people who are choosing local providers for the first time.
Beyond that, two details matter. Research-heavy businesses are dense here, 46.7 per 10,000 residents, higher than in 97% of counties. 971 net new employer locations arrived since 2017, ahead of 89% of counties in rate. The first pieces should answer what someone asks in their first month in a new home.
New Hanover County has 238,852 residents, 296th among 3,143 counties. 8,516 employer locations, 356.5 for every 1,000 people, supply 114,702 jobs, and household income at the median is $79,106. One more group is easy to miss: 104,752 residents, 44% of the county, live outside any named place and tend to search by road or neighborhood, not by town.
New construction
New Hanover County Permits Peaked in 2021: What Cooler Building Means for Content
Bars show housing units authorized by permit each year. Source: Census Building Permits Survey, with a same-months comparison for 2026. Permits show plans, not completed homes.
Permits fell from 3,401 units in 2021 to 2,332 in 2025, about 31% lower. Through the first eight months of 2026, 1,356 units were approved against 1,649 a year earlier, down 17.8%.
Real estate agents and brokers, at 5.3x the typical county, are the housing-linked trade with the most locations per resident. New residents are working out what listing agents do, how schools and commutes compare and how to read a market report.
Rivals for the same readers
The Research-Heavy Field in New Hanover County, Category by Category
Locations across seven categories, 1,116 in all, ordered by density against the typical county. The right-hand column shows locations of fewer than five employees, the ones with the least time to spare.
Bar length is locations per 10,000 residents relative to the median county; the tick marks 1.0x. Source: County Business Patterns, 2017 to 2022, which says nothing about web activity. Method
Real estate agents and brokers are the most numerous per resident in New Hanover County: 312 locations, 5.3 times the typical county's density, up 52.2% since 2017. People choosing among them are trying to learn what a given price range buys, what each neighborhood is like and how schools and commutes compare. It is also the fastest-growing category. Law offices follow at 2.9x the typical county.
Only law offices and physicians offices shrank. Small teams are most common among real estate agents and brokers: 287 of 312 locations have fewer than five employees. Across all seven categories it is 741 of 1,116.
This table counts businesses, and nothing about who publishes, so read it as context, not prediction.
Where people live
Where the Readers Live in New Hanover County
Here is the town list for New Hanover County: 2 places above 2,500, 1 of them past 10,000.
| No. | Community | 2023 population | Slice of the county | Compared with the biggest |
|---|---|---|---|---|
| 1 | Wilmington | 122,698 | 51% | 100% |
| 2 | Carolina Beach | 6,826 | 3% | 6% |
| 3 | Wrightsville Beach | 2,420 | 1% | 2% |
| 4 | Kure Beach | 2,156 | 1% | 2% |
Census Bureau population estimates. Cities, towns and census-designated places all count; a city shared with another county appears with its New Hanover County residents only.
The three largest places hold only 55% of residents, so the audience is spread widely and a long tail of smaller towns matters.
Check it against your business
Run the Numbers on Content Marketing Services for New Hanover County Businesses
Every plan has a clear price; the real question is what it has to earn. Put in what a customer is worth in New Hanover County, what you keep and your close rate.
Similar counties
Comparable Counties for New Hanover County
The six counties most like New Hanover County out of 400 markets, with the same measures. A reference for content marketing in New Hanover County.
| Comparable market | Score of 100 | Residents | Sizeable places | Median household income | Employer-location growth since 2017 |
|---|---|---|---|---|---|
| New Hanover County, NC (this market) | 79.2 | 238,852 | 2 | $79,106 | +971 |
| Beaufort County, SC | 81.6 | 198,979 | 4 | $82,199 | +683 |
| Buncombe County, NC | 77.4 | 275,901 | 4 | $71,218 | +1,176 |
| Okaloosa County, FL | 79.8 | 218,464 | 6 | $81,990 | +585 |
| St. Tammany Parish, LA | 77.6 | 275,583 | 5 | $78,484 | +538 |
| Deschutes County, OR | 88.7 | 208,513 | 4 | $95,414 | +1,134 |
| Sarasota County, FL | 85.0 | 469,013 | 4 | $78,218 | +1,736 |
Chosen out of our 400 markets using six measures: population, income, LCOI, towns, business growth, research density. See the sources above.
Beaufort County, SC resembles New Hanover County most closely (81.6 on the index to 79.2, 4 towns of 2,500+ to 2); Sarasota County, FL is the outlier of the group at 85.0. Treat a match as context, not a forecast.
Plans
Paying for Local Content for New Hanover County Businesses
Content comes inside the Organic Growth plans, and the plans scale the monthly volume. Month to month, no setup fee, no contract. Ask our CEO which level makes sense.
Common questions
New Hanover County Content Marketing: Questions Answered
What should I budget for a content marketing agency in New Hanover County?
It is priced by the month and bundled with the rest of Organic Growth: Silver ($1,495) writes 4 Strategic Content Assets, Gold ($2,495) writes 8 and Platinum ($3,495) writes 12. There is no setup fee and no contract. With 1,116 research-heavy locations in New Hanover County and 2 places above 2,500, the calculator above is where to test whether a plan's fee makes sense for you.
How much would a year of writing cover in New Hanover County?
Over a year Silver writes 48 assets, Gold 96 and Platinum 144, each answering one real question. In a market as compact as New Hanover County, they go to the questions about each service, not to separate towns.
What should I send before writing starts in New Hanover County?
Information about your business, your services and your customers, because we write from what you tell us and review everything for accuracy and quality before it goes live. Tell us which of the 2 places above 2,500 residents you actually serve.
Where in New Hanover County should the first local pages go?
Follow the population: Wilmington (122,698, 51% of the county), Carolina Beach (6,826) and Wrightsville Beach (2,420) come first. Smaller places follow, bringing forward any town where your own customers are. For 2 places above 2,500 residents, three services each make a grid of 6 pages.
Which research-heavy trade is busiest in New Hanover County?
Real estate agents and brokers, with 312 locations at 5.3x the typical county's density, up 52.2% since 2017. Law offices are next at 2.9x. The questions buyers bring to real estate agents and brokers tend to be what a given price range buys, what inspections turn up and what each neighborhood is like; plain answers to those are the natural first topics for blog and website content in New Hanover County.
Does business growth change what to write in New Hanover County?
New Hanover County moved +12.9% on employer locations over five years (7,545 to 8,516), higher than in 89% of counties. A market that is filling up rewards the businesses that explain their trade first.
Should content for New Hanover County speak to people who have just moved in?
New Hanover County permitted 97.6 homes per 10,000 residents in 2025, above 93% of counties, and the population has changed +5.8% since 2020. Enough new households arrive that a share of the writing should answer first-month questions: who to call and how things work here.
Does household income in New Hanover County change the kind of content?
It can. The median household earns $79,106, above 77% of counties, and buyers at that level often compare for longer, so longer guides and detailed comparisons earn their place.
Does a score of 79.2 mean results for a New Hanover County business?
No. A score of 79.2 puts New Hanover County well above the middle of the pack, and that only describes how much material and how many careful buyers there are. The plans commit to monthly volume, billed monthly, with no setup fee and no contract.
Around New Hanover County
Where Else We Cover Near New Hanover County
Neighbors of New Hanover County, with distance, population and score.
- Pender County, NC (23 miles away; 68,521 people; LCOI 65.4)
- Brunswick County, NC, 23 miles from New Hanover County, 159,964 residents, scoring 73.9
- Columbus County, NC: 50,121 residents, 45 miles out, LCOI 27.4
- Onslow County, NC (45 miles away; 213,676 people; LCOI 55.2)
Get in Touch
Talk Through New Hanover County Content Strategy With Our CEO
Tell us what you do and which of New Hanover County's towns you serve, and we will show what a month of writing would cover. Reach us at 610-825-4363 or hello@getphound.com to arrange a call with our CEO.