Local How-To Answers: Content Marketing in Horry County
Horry County has grown 13.2% since the 2020 Census, and newcomers search before they ask around. Our work on Horry County content marketing: posts shaped by real questions, one service page for each thing you sell and landing pages for each town you work in, written in plain language.
Local picture
Reading the Horry County Numbers
Local Content Opportunity Index
72.3/ 100
Sits 219 of 1,822 counties of 20,000+ people, 157 of the 400 markets here. Higher scores show more material and more careful readers. Method
Our Local Content Opportunity Index (LCOI) scores every county from 0 to 100 for how much there is to write about and how many research-minded readers it would reach. Seven research-heavy trades, towns, business growth, income and new-home permits go into it. Horry County scores 72.3, well above the middle of the pack.
Two things stand out in Horry County: a population change of +13.2% since 2020, and 163.8 home permits per 10,000 residents. Each tile that follows compares one figure with all ranked counties. We start from these numbers for content marketing services for Horry County businesses.
- Change in research-heavy locations, 2017 to 2022 +22.8% Above 90% of counties
- Population change since 2020 +13.2% Ahead of 99% of counties
- Homes permitted in 2025 per 10,000 residents 163.8 Higher than 99% of counties
- Research-heavy locations per 10,000 residents 34.5 Above 88% of counties
- Research-heavy locations under 5 staff 70.7% Ahead of 76% of counties
- Places above 2,500 residents 5 Ahead of 80% of counties
- New business locations, every industry, 2017 to 2022 +1,221 Ahead of 90% of counties
- Median household income (2023 est.) $68,684 Close to the county median
A percentile is the share of the 1,822 ranked counties with a lower figure. Inputs: population estimates from the Census Bureau, the 2017 and 2022 County Business Patterns, SAIPE income, Building Permits Survey.
Brief for this market
What to Write About for Blog and Website Content in Horry County
The headcount in Horry County rose 13.2% from the 2020 Census to 397,478, higher than in 99% of counties. Newcomers search before they ask around, so clear, local, specific writing is how a business is there when the question is first typed.
Two more details shape the plan. Building is brisk, 163.8 permits per 10,000 residents, above 99% of counties. Research-heavy locations grew 22.8% since 2017, ahead of 90% of counties. The first pieces should be local how-to explanations aimed at people new to the area.
For scale, 397,478 residents make Horry County the 188th largest of 3,143 counties, with 10,313 employer locations (259.5 per 1,000 residents) providing 118,467 jobs. The median household earns $68,684, more than 65% of counties. One more group is easy to miss: 300,472 residents, 76% of the county, live outside any named place and tend to search by road or neighborhood, not by town.
Where people live
Where the Readers Live in Horry County
The towns that matter in Horry County: 5 places above 2,500, 3 above 10,000.
| No. | Community | Residents (2023 est.) | Share of county residents | Size next to the largest |
|---|---|---|---|---|
| 1 | Myrtle Beach | 39,697 | 10% | 100% |
| 2 | Conway | 27,985 | 7% | 70% |
| 3 | North Myrtle Beach | 20,303 | 5% | 51% |
| 4 | Surfside Beach | 4,321 | 1% | 11% |
| 5 | Loris | 2,749 | 1% | 7% |
| 6 | Aynor | 1,051 | 0% | 3% |
Census Bureau population estimates. Cities, towns and census-designated places all count; a city shared with another county appears with its Horry County residents only.
22% of residents live in the top three places; the other 78% are spread across smaller towns and unincorporated areas.
The field
How Many Businesses Share the Careful Readers in Horry County
The seven categories hold 1,370 locations ranked by density next to the median county. The last column counts teams of fewer than five employees, the ones with the least time to spare.
Each bar shows locations per 10,000 residents against the median county; 1.0x is the tick. County Business Patterns data, 2017 to 2022, a count of businesses, nothing more. How we count
Real estate agents and brokers are the most numerous per resident in Horry County: 501 locations, 5.1 times the typical county's density, up 64.8% since 2017. People choosing among them are trying to learn what a given price range buys, how schools and commutes compare and how the closing steps run. It grew faster than any other category too. Next in density: law offices at 1.7x.
Only physicians offices and accounting and CPA firms shrank. Real estate agents and brokers have the most one-room operations, 441 of 501. In all seven categories together, 70.7% of locations have fewer than five employees.
New construction
Housing Permits in Horry County Hold Near 6,511 a Year
Bars count housing units approved by permit each year. Data from the Census Building Permits Survey, with a same-months comparison for 2026. A permit is intent, not a finished home.
Permits stayed within a narrow band, from 6,511 to 7,331 units, and came to 6,511 in 2025. Through the first eight months of 2026, 4,423 units were approved against 4,827 a year earlier, down 8.4%.
Real estate agents and brokers, at 5.1x the typical county, are the housing-linked trade with the most locations per resident. New residents are working out what each neighborhood is like, what inspections turn up and how schools and commutes compare.
Comparable places
Counties That Look Like Horry County to a Content Writer
The six counties most like Horry County in our set, with the same measures. A yardstick for content marketing in Horry County.
| Comparable market | Score of 100 | Population (2023) | Places of 2,500+ | Typical household income | Business locations added since 2017 |
|---|---|---|---|---|---|
| Horry County, SC (this market) | 72.3 | 397,478 | 5 | $68,684 | +1,221 |
| Chatham County, GA | 77.9 | 303,655 | 7 | $70,556 | +995 |
| Washington County, AR | 73.1 | 261,549 | 7 | $66,158 | +698 |
| Greenville County, SC | 80.3 | 558,036 | 6 | $76,281 | +1,805 |
| Spokane County, WA | 76.0 | 551,455 | 7 | $73,380 | +1,056 |
| Hamilton County, TN | 72.3 | 379,864 | 6 | $73,319 | +694 |
| Yavapai County, AZ | 72.0 | 249,081 | 8 | $67,317 | +478 |
Picked from our 400 markets on six traits: population, income, LCOI, towns, business growth, research density. Same sources as above.
Chatham County, GA resembles Horry County most closely (77.9 on the index to 72.3, 7 towns of 2,500+ to 5); Yavapai County, AZ is the outlier of the group at 72.0. Treat a match as context, not a forecast.
Sizing the plan
A Year of Writing Set Against Horry County's Town List
Assume a Horry County business sells three services and wants a page for each in every one of the 5 places above 2,500 residents: that makes 15 pages. Each plan's build time for that grid is in the table.
| Option | Per month | RankGuarantee™ pages a month | Months to build the town grid | Assets written over a year |
|---|---|---|---|---|
| Silver | $1,495 | 25 | 0.6 months | 48 (9.6 per place) |
| Gold | $2,495 | 50 | 0.3 months | 96 (19.2 per place) |
| Platinum | $3,495 | 100 | 0.2 months | 144 (28.8 per place) |
An example grid of three services per place of 2,500 or more, or one area for compact markets. Volumes come from the plan details on our pricing page.
Your own services and places will change the grid; the months are build time and not results. The last column counts assets, which are written one at a time.
Do the arithmetic
Run the Numbers on Content Marketing Services for Horry County Businesses
The fee on a plan is plain; what matters is what it must bring back. Put in what a customer is worth in Horry County, your margin and your close rate.
Monthly plans
Paying for Local Content for Horry County Businesses
You get content through the Organic Growth plans; they differ mainly in monthly volume. Month to month, no setup fee, no contract. Ask our CEO which level makes sense.
Questions
Questions About Horry County Content Marketing
How much does a content marketing agency in Horry County cost?
Content comes inside the Organic Growth plans: Silver is $1,495 a month for 4 Strategic Content Assets, Gold is $2,495 for 8 and Platinum is $3,495 for 12. No plan has a setup fee, and none locks you in. Set the fee against what one new customer is worth to you; the calculator above does that arithmetic, and a $68,684 median household income in Horry County is background only.
Does business growth change what to write in Horry County?
Horry County moved +13.4% on employer locations over five years (9,092 to 10,313), ahead of 90% of counties. A market that is filling up rewards the businesses that explain their trade first.
Which Horry County town should get the first pages?
Follow the population: Myrtle Beach (39,697, 10% of the county), Conway (27,985) and North Myrtle Beach (20,303) come first. Smaller places follow, bringing forward any town where your own customers are. With 5 places above 2,500, the three-service grid is 15 pages.
How does a $68,684 median income shape the writing?
It can. The median household earns $68,684, close to the middle of all counties, and buyers at that level often compare for longer, so longer guides and detailed comparisons earn their place.
What does a year of Strategic Content Assets add up to in Horry County?
Twelve months bring 48 assets on Silver, 96 on Gold and 144 on Platinum, each written one at a time. Gold's 96 across 5 places comes to roughly 19.2 apiece. Landing pages are separate: 15 town-and-service pages take 1 month on Silver and 1 month on Platinum.
How much of the writing should be for newcomers to Horry County?
Horry County permitted 163.8 homes per 10,000 residents in 2025, higher than in 99% of counties, and the population has changed +13.2% since 2020. Enough new households arrive that a share of the writing should answer first-month questions: who to call and how things work here.
Which kind of business has the most rivals in Horry County?
Real estate agents and brokers, with 501 locations at 5.1x the typical county's density, up 64.8% since 2017. Law offices are next at 1.7x. The questions buyers bring to real estate agents and brokers tend to be how offers and counteroffers work, what a given price range buys and how schools and commutes compare; plain answers to those are the natural first topics for blog and website content in Horry County.
How does Horry County compare with Chatham County, GA?
Chatham County, GA is the closest of the six look-alikes: 77.9 on the index to 72.3, 7 places above 2,500 residents to 5, and a median household income of $70,556 to $68,684. Similar numbers mean a similar writing brief; they say nothing about outcomes.
Can a plan promise leads or page-one results in Horry County?
No. Horry County scores 72.3, well above the middle of the pack, and that only describes the amount to write about and the readers who check first. The plans commit to monthly volume, with nothing locked in, and there is no setup fee or contract.
Nearby
Where Else We Cover Near Horry County
Neighbors of Horry County, listed with their scores.
- Marion County, SC: 28,508 residents, 25 miles out, LCOI 21.5
- Columbus County, NC, 31 miles from Horry County, 50,121 residents, scoring 27.4
- Georgetown County, SC: 65,731 residents, 39 miles out, LCOI 69.7
- Dillon County, SC: 27,698 residents, 40 miles out, LCOI 19.4
Plan Your Content
Plan Your Horry County Content Marketing With Our CEO
Tell us what you do and where in Horry County your customers are, and we will show what a month of writing would cover. Call 610-825-4363 or email hello@getphound.com to set up a session with our CEO.