Covering 33 Places With Content Marketing in King County
King County has 33 places of 2,500 or more residents, and each asks its own local questions. Our work on King County content marketing: blog posts that answer what buyers ask, one service page for each thing you sell and landing pages for each town you work in, written in plain language. Public Census figures below size up the material this market offers and who would be reading.
Score and signals
Reading the King County Numbers
Local Content Opportunity Index
82.6/ 100
Lands 54 of 1,822 counties with 20,000 or more residents, 41 of the 400 markets here. Higher means more content to cover and more readers who check first. Method
LCOI, our content index, rates each county on a 0 to 100 scale for how much there is to write about plus how many of its buyers do homework first. Seven categories whose buyers read first, local towns, growth, household income and permits go into it. King County scores 82.6, among the highest-scoring markets in the country.
What shapes the result most is 33 places above 2,500 residents, followed by a $120,672 median household income. Each tile that follows compares one figure with all ranked counties. We start from these numbers for content marketing services for King County businesses.
- Research-heavy locations per 10,000 residents 41.1 Above 94% of counties
- Towns over 2,500 people 33 Higher than 99% of counties
- What the middle household earns (2023 est.) $120,672 Higher than 98% of counties
- Change in research-heavy locations, 2017 to 2022 +6.6% Higher than 62% of counties
- Research-heavy locations under 5 staff 68.8% Higher than 68% of counties
- Employer locations added, all industries, 2017 to 2022 +1,251 Close to the county median
- Headcount movement since 2020 +0.1% Below 61% of counties
- Homes permitted in 2025 per 10,000 residents 37.2 Ahead of 62% of counties
Each percentile is the share of the 1,822 ranked counties that score lower than King County. Built from: population estimates from the Census Bureau, the 2017 and 2022 County Business Patterns, SAIPE income estimates, Building Permits Survey.
Population by place
King County Place by Place
The towns that matter in King County: 33 places clear 2,500 residents, 25 above 10,000.
| # | Place | People, 2023 estimate | Part of the county | Size next to the largest |
|---|---|---|---|---|
| 1 | Seattle | 755,078 | 33% | 100% |
| 2 | Bellevue | 151,574 | 7% | 20% |
| 3 | Kent | 133,378 | 6% | 18% |
| 4 | Renton | 104,491 | 5% | 14% |
| 5 | Federal Way | 97,701 | 4% | 13% |
| 6 | Kirkland | 91,194 | 4% | 12% |
Source: Census Bureau estimates. Cities, towns and census-designated places all count; cities that cross a county line show only their King County part.
46% of residents live in the top three places; the other 54% are spread across smaller towns and unincorporated areas.
The editor's read
A Writing Plan Built Around King County's Numbers
With 33 places above 2,500 residents, higher than in 99% of counties, King County has more local ground to cover than most. A page about Seattle does not answer what people ask in Bellevue, and the county's 25 places above 10,000 each deserve their own treatment before the smaller ones do.
Beyond that, two details matter. Median household income is $120,672, ahead of 98% of counties. There are 9,337 research-heavy locations, above 94% of counties per resident. Start with Seattle, then Bellevue and Kent, and work down the list.
King County has 2,271,380 residents, 12th among 3,143 counties. 70,530 employer locations, 310.5 for every 1,000 people, supply 1,290,681 jobs, and household income at the median is $120,672.
Page math
What Each Plan Would Cover in King County
Say a King County business has three services to cover and wants a page for each in every one of the 33 places above 2,500 residents: that grid is 99 pages. The table shows how long each plan takes to build it.
| Option | Fee | RankGuarantee™ pages a month | Months to build the town grid | Written assets across 12 months |
|---|---|---|---|---|
| Silver | $1,495 | 25 | 4.0 months | 48 (1.5 per place) |
| Gold | $2,495 | 50 | 2.0 months | 96 (2.9 per place) |
| Platinum | $3,495 | 100 | 1.0 months | 144 (4.4 per place) |
An example grid of three services per place of 2,500 or more, or one area for compact markets. Volumes come from the plan details on our pricing page.
Three services is an example, not a quote; the months are build time and not results. Assets are separate.
Who shares the readers
The Research-Heavy Field in King County, Category by Category
Locations across seven categories, 9,337 in all, ranked by density against the typical county. The last column counts teams with fewer than five staff, the ones with the least time to spare.
Bar length is locations per 10,000 residents as a multiple of the median county; the tick marks 1.0x. Source: County Business Patterns, 2017 to 2022, which counts businesses and nothing online. Method
Real estate agents and brokers lead the table: 2,280 locations, 4.0x the median county, up 41.9% since 2017. Their customers go looking for how schools and commutes compare, what a given price range buys and what listing agents do. It grew faster than any other category too. Next in density: law offices at 2.5x.
Only law offices and physicians offices shrank. Real estate agents and brokers have the most one-room operations, 2,056 of 2,280. In all seven categories together, 68.8% of locations have fewer than five employees.
Similar counties
Comparable Counties for King County
The six counties most like King County in our set, compared on six traits. A reference for content marketing in King County.
| Comparable market | Score of 100 | Residents | Places of 2,500+ | Income at the median | Business locations added since 2017 |
|---|---|---|---|---|---|
| King County, WA (this market) | 82.6 | 2,271,380 | 33 | $120,672 | +1,251 |
| Suffolk County, NY | 76.2 | 1,523,170 | 13 | $123,219 | +598 |
| Westchester County, NY | 75.7 | 990,817 | 28 | $114,020 | -733 |
| Bergen County, NJ | 82.2 | 957,736 | 58 | $116,157 | -45 |
| San Diego County, CA | 85.5 | 3,269,973 | 18 | $103,476 | +7,722 |
| Hennepin County, MN | 77.0 | 1,258,713 | 31 | $93,642 | -215 |
| Oakland County, MI | 76.5 | 1,270,426 | 33 | $92,230 | +251 |
Chosen out of our 400 markets on six traits: size, income, score, towns, growth and research density. Same sources as above.
Suffolk County, NY resembles King County most closely (76.2 on the index to 82.6, 13 towns of 2,500+ to 33); Oakland County, MI is the outlier of the group at 76.5. Similar numbers do not mean similar results.
Housing demand
King County Permits Peaked in 2021: What Cooler Building Means for Content
Bars count housing units authorized by permit that year. Data from the Census Building Permits Survey, and a year-to-date comparison. A permit is intent, not a finished home.
After peaking at 19,549 units in 2021, approvals eased to 8,453 in 2025. Through the first eight months of 2026, 7,409 units were approved against 4,222 a year earlier, up 75.5%.
Among trades tied to housing, real estate agents and brokers are the densest here at 4.0x the typical county. Each new household has to choose among them, and plain explanations of what listing agents do, what inspections turn up and how schools and commutes compare are what that household is looking for.
Do the arithmetic
Payback Math: Content Marketing Services for King County Businesses
The fee on a plan is plain; what matters is what it must bring back. Type what a customer in your trade is worth in King County, your margin and your close rate.
Pricing
Local Content for King County Businesses: Monthly Plans
Written content is part of the Organic Growth plans, and the plans scale the monthly volume. No setup fee and no contract. Talk to our CEO about which plan fits.
Questions
King County Content Marketing: Frequently Asked Questions
How much does a content marketing agency in King County cost?
Content comes inside the Organic Growth plans: Silver is $1,495 a month for 4 Strategic Content Assets, Gold is $2,495 for 8 and Platinum is $3,495 for 12. There is no setup fee and no contract. A year of Silver is 48 Strategic Content Assets, about 1.5 for each of the 33 places above 2,500 residents, and Platinum's 144 comes to 4.4.
Should content for King County speak to people who have just moved in?
With 37.2 permits per 10,000 residents (ahead of 62% of counties) and a +0.1% population change since 2020, newcomers are a steady audience, so a portion of the writing should help them find local providers.
Which research-heavy trade is busiest in King County?
Real estate agents and brokers, with 2,280 locations at 4.0x the typical county's density, up 41.9% since 2017. Law offices are next at 2.5x. Customers of real estate agents and brokers usually want to understand what a given price range buys, how schools and commutes compare and what listing agents do, which is where a first batch of pieces belongs.
Is Suffolk County, NY a fair comparison for King County?
Suffolk County, NY is the closest of the six look-alikes: 76.2 on the index to 82.6, 13 places above 2,500 residents to 33, and a median household income of $123,219 to $120,672. Similar numbers mean a comparable writing brief; they say nothing about outcomes.
What do you need from a King County business before the first piece is written?
Information about your business, your services and your customers, because we write from what you tell us and review everything for accuracy and quality before it goes live. Tell us which of the 33 places above 2,500 residents you actually serve.
Which King County town should get the first pages?
Follow the population: Seattle (755,078, 33% of the county), Bellevue (151,574) and Kent (133,378) come first. Smaller places follow, and any town where your customers cluster can move up. For 33 places above 2,500 residents, three services each make a grid of 99 pages.
Does household income in King County change the kind of content?
Somewhat. At $120,672, King County sits ahead of 98% of counties on household income. More to spend usually means more time spent deciding, which favors depth.
How much would a year of writing cover in King County?
Over a year Silver writes 48 assets, Gold 96 and Platinum 144. Spread Gold's 96 across 33 places and each gets about 2.9. The 99-page town grid needs 4 months on Silver, 2 months on Gold and 1 month on Platinum.
Can a plan promise leads or page-one results in King County?
No. King County scores 82.6, among the highest-scoring markets in the country, a figure that describes the material available and the care buyers take. The plans commit to monthly volume, with nothing locked in, with no setup fee and no contract.
Around King County
Where Else We Cover Near King County
Neighbors of King County, with distance, population and score.
- Pierce County, WA (34 miles away; 928,696 people; LCOI 78.4)
- Snohomish County, WA (39 miles away; 844,761 people; LCOI 79.4)
- Kitsap County, WA (39 miles away; 277,658 people; LCOI 77.3)
- Kittitas County, WA, 60 miles from King County, 45,508 residents, scoring 55.5
Plan Your Content
Plan Your King County Content Marketing With Our CEO
Describe your business and which parts of King County you cover, and we will map a content plan to it. Phone 610-825-4363 or write to hello@getphound.com to book time with our CEO.